A ppr oc he | 2022

Open Doors Gallery is delighted to announce our participation in the 6th edition of A ppr oc he with a solo presentation of Profile by Javier Hirschfeld Moreno. As a satellite, boutique art fair, A ppr oc he runs alongside Paris Photo in November, presenting experimental practices from the most exciting talents in contemporary photography.

A ppr oc he
10 — 13 November 2022
Le Molière, 40 rue de Richelieu, Paris 1, France

We have been approached to present:
Profile | Javier Hirschfeld Moreno

Founded in 2017 by Emilia Genuardi, A ppr oc he is an independent boutique art fair with a curatorial gaze, designed as an exhibition. A salon consisting exclusively of solo shows, combining so-called traditional photographers with artists who use photography in three dimensions, on non-traditional media such as wood, leather, Perspex, glass and metal, going beyond the frame into the territory of installations.

Javier Hirschfeld Moreno’s ‘Profile’ explores the artist’s interest in art history, portraiture and a fascination (/obsession) with self-representation on dating apps through the historic 1860s’ Cartes de Visite. The project examines topics of queer identity and visibility, documentation and archive, as well as emotional and surveillance capitalism. It was born after Moreno’s research ‘From Carte de Visite to Tinder: the burden of constant self-representation’ at Birkbeck University, and also through his own observations, experiences and reflections on representations of fellow ‘cruisers’ on dating apps such as Grindr or Tinder.


Javier Hirschfeld Moreno

Artist Bio

Javier Hirschfeld Moreno is a Spanish artist and curator. He currently lives and works in London. He is interested in the role and responsibility of photography in the representation of the self and collective identities. He studied History of Art at Birkbeck and, in parallel, developed an interest in portrait photography. The diversity of the people he encountered and photographed in London, contrasted with the western-centric view of art history, which mainly focused on white male artists.

Hirschfeld is influenced by Masters of Western art, including Caravaggio or Zurbaran, Masters of West African studio photography like Seydou Keita, Malick Sidibe or Samuel Fosso, as well as contemporary artists like Omar Victor Diop, David Wojnarowicz or Joan Fontcuberta.

His work has been presented in France, Spain, US, Brazil, or UK, including Centre Pompidou, Centre of Contemporary Art, Malaga; Sala Canal, Madrid; Instituto Cervantes, Sao Paolo; Centro Andaluz de la Fotografia Almeria; Copeland Gallery, London. He has recently led talks and workshops at Victoria & Albert, London, Ivorypress Gallery, Madrid, Picasso Museum, Malaga and Peckham 24, London.

Javier Hirschfeld Moreno

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